BRIEF:
I created this three piece series to aid in pitching merchandise design services to various businesses (specifically in the hospitality sector). In the age of the tote bag, I want to help clients have a strong merch game. Useful not only as a revenue stream but also for marketing purposes.
SOLUTION:
Focusing on merch concepts for a pasta restaurant, I chose 3 impactful quotes based around pasta. The lettering was designed using a juicy, bell bottom style that would really jump out on a piece of merch. The muted colour palette was cooked al dente, retaining some of that raw texture inside delicious letters.
