BRIEF:

Flight Coffee is a family of driven people that work together to produce amazing coffee, while always aiming to have the best impact on the industry and the lives it connects. Their focus is on coffee appreciation, education, and development. The Flight motto is: Stay hungry. Stay curious. Have fun.

SOLUTION:

I updated their logotype with the goal of expressing their values, whilst also being more noticeable and refined. The new logo includes a subtle lightning bolt as a nod to the old logo. Alongside the logo I developed a new FC monogram which can be used for smaller applications.

With a new logo came the need for new packaging. The re-designed pouches give more real estate to the logo for increased brand awareness. The foundational, natural tones are contrasted with a pop of vibrant pastel colour which grabs peoples curiosity and plays on the final part of the brand motto, “have fun”.