BRIEF:
Firebrick is a local brewery based in Blaydon-on-Tyne. Steeped in rich history and local heritage, the current packaging had become a museum, interesting, but only to a certain demographic. The goal was to create a product that felt accessible to everyone.
The Firebrick beers fell into two categories: Heritage and Mystical, the former, based on local landmarks and the later is based on local folklore.
SOLUTION:
Beginning with a brand identity update, the logo was overhauled to a more contemporary mark whilst retaining a sense of old roots using the hand-lettered, script style. The new branding appeals to a wider audience, making room for a new demographic of younger, craft beer drinkers. The logo was accompanied with a suite of secondary marks, that allow the brand to be applied anywhere.
From the visual identity, came the packaging. New cans with a fresh, bright colour scheme, take drinkers away from feeling like they’re in a dark and dingy pub and in to a bright sun-filled beer garden. The Cowen brick texture and flaming emblems of local pride, allow the brand heritage to come through in a way that doesn’t say “museum” or “old man beer”.
